Privacy Policy - Principle Real Estate Companies

Last Updated: August 31, 2026

This Privacy Policy explains how Principle Real Estate Companies, LLC and affiliates (“we,” “us,” or “our”) collects, uses, shares, and protects your information when you visit or interact with principlerec.com (the “Site”). By using this Site, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

A. Personal Information

We collect information you voluntarily provide, including:

- Name
- Email address
- Phone number
- Company name
- Mailing address (if applicable)
- Any other information submitted through contact forms, intake questionnaires, or direct communications

B. Automatically Collected Information

When you visit our Site, we automatically collect certain technical information, such as:

- IP address
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and navigation patterns
- Referral source (the site or search engine that directed you here)
- Date and time of access

This data helps us understand Site performance, improve user experience, and identify technical issues.

2. How We Use Your Information

We use the information we collect to:

- Respond to your inquiries and provide requested services or information
- Improve Site functionality, content, and user experience
- Send updates, newsletters, or promotional materials (with your consent; you may opt out anytime)
- Analyze Site usage and performance through aggregated data
- Maintain Site security and prevent fraud or misuse
- Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

- Enhance Site functionality and remember your preferences
- Analyze traffic patterns and user behavior
- Deliver relevant content

Your Choices: You can manage or disable cookies through your browser settings. Please note that disabling cookies may limit certain Site features. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

4. How We Share Your Information

We may share your information with:

- Service providers: Third-party vendors who assist with website hosting, analytics, email delivery, customer relationship management, or other business operations. These providers are contractually obligated to use your data only for specified purposes and to maintain its confidentiality.
- Legal compliance: When required by law, regulation, legal process, or governmental request.
- Business transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy proceeding.

Third-Party Links: Our Site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before sharing any information.

5. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary to:

- Fulfill the purposes described in this Privacy Policy
- Comply with legal, accounting, or reporting obligations
- Resolve disputes and enforce agreements

When no longer needed, we securely delete or anonymize your information.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal data (subject to legal exceptions)
- Opt-out: Unsubscribe from marketing emails using the link in our messages or by contacting us
- Data portability: Request your data in a structured, machine-readable format (where applicable)

California Residents: Under the California Consumer Privacy Act (CCPA), you have additional rights. Please contact us to exercise these rights.

European Residents: Under the General Data Protection Regulation (GDPR), you have additional rights. Our lawful basis for processing is typically consent or legitimate interest.

To exercise any of these rights, please contact us using the information below.

8. SMS Messaging Terms & Privacy

Principle Real Estate Companies, LLC may communicate with clients, prospective clients, vendors, and other business contacts through one-to-one conversational SMS messaging.

- Types of SMS Messages: Recipients may receive text messages concerning appointment and inspection scheduling, property access coordination, appraisal assignment communications, property tax matter communications, requests for property documents or information, assignment status updates, follow-up questions, commercial real estate service matters, and responses to recipient inquiries.
- Consent: SMS messaging is optional. Recipients may consent to receive SMS messages by providing their mobile telephone number and agreeing to communicate by text regarding an inquiry or existing business relationship, or by providing verbal consent during a phone call or in-person conversation with a Principle Real Estate Companies, LLC employee. By consenting, you agree to receive one-to-one conversational SMS communications from Principle Real Estate Companies, LLC related to your inquiry or business relationship. SMS consent is not required to obtain services.
- Message Frequency: Message frequency varies based upon the nature of the individual conversation.
- Message and Data Rates: Message and data rates may apply depending upon your wireless carrier and service plan.
- Opt Out: You may opt out of SMS communications at any time by replying STOP. After opting out, you will no longer receive SMS messages from that number unless you subsequently opt back in.
- Help: Reply HELP for assistance, email info@principlerec.com, or call 1-844-288-2400.
- Mobile Information: Mobile telephone numbers, SMS consent records, and text messaging opt-in information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with telecommunications carriers, messaging service providers, and other service providers only as necessary to provide and operate the SMS messaging service.
- No Marketing Messages: Our Microsoft Teams SMS service is intended for individual, person-to-person business communications and is not used for bulk SMS marketing, promotional campaigns, automated alerts, or API-generated messaging.

9. Children’s Privacy

This Site is not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

10. International Data Transfers

If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our servers or service providers are located. These countries may have data protection laws different from those in your jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. Significant changes will be prominently posted or communicated via email. Your continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Principle Real Estate Companies, LLC

Email: info@principlerec.com